Close this search box.

Emphasizing Our Commitment as Aviation Business Advocates

President’s Message

NATA [nā-t e]: Pronounced as one word with a long A, NATA has always meant more than the descriptive letters the acronym encompassed.

Since our founding in 1940, NATA has provided a voice for aviation business, advocated for the unique needs of our members, and protected an essential industry. With our commitment to our community’s success in mind, we recently updated our branding and shortened our name to reinforce our mission and reflect industry growth and advancement.

The methodical, conscientious, and collaborative process of rebranding naturally provides the space for clarity of reflection and forethought. The NATA team took this opportunity to examine and explore what has historically contributed to the Association’s strength and reach, as well as prospects for continuous advancement of its relevance and power—the balance between the influence of the Association as it stands today and the vitality of the NATA of tomorrow.

The new brand emphasizes NATA’s role as Aviation Business Advocates, celebrating our industry’s resilient, innovative, forward-thinking, customer-first, and mission-focused nature. We are and have always been a member-driven organization that stands ready to serve. 

Over the years, the Association has also been known as the National Aviation Training Association, the National Aviation Trades Association, and the National Air Transportation Associations before dropping the “s” to become the National Air Transportation Association. The words have changed, but the acronym and NATA’s mission have remained the same: empowering the safety and success of aviation businesses. 

In a simpler and more efficient way that reflects our membership, we are moving to our shorter name, NATA. Pronounced as one word with a long A, NATA has always meant more than the descriptive letters the acronym encompassed. NATA has signified advocacy, professionalism, action, and partnership—all of which remain our priorities beyond a national scope. 

With bold, unique lettering that retains our trademark orange and blue, NATA’s new wordmark demonstrates the forever-forward movement of the aviation business industry and our members, rising from the foundation of our rich history. The updated image captures the strength and efficacy of the Association and our industry, while building excitement for what lies ahead. 

Along with the wordmark, you will see imagery more clearly describing and defining who we are as an Association and a community, including photos of the people behind NATA, of those who empower our industry, and of the machinery and elements that highlight our member segments.

Our new tagline–On the Ground, In the Air, At the Hill–emphasizes where we make an impact in our advocacy and efforts. We continue to be committed to your success in all phases of aviation, from safety training to governmental affairs, policies, and regulations. NATA develops leading resources and provides access to a far-reaching pool of experts, creating relationships and partnerships that build your business and our community. 

The NATA brand evolution is carried across our family of brands, including our industry-leading Safety 1st, Sustainability Standard, NATA Insurance Programs, and others. Each mark cohesively signifies unity, progress, and continuous improvement. 

We look forward to continuing to serve as a strong reflection of our industry and a catalyst for progress and success for decades to come. We hope that you will be as proud to display our new marks as we are. As always, we appreciate your support, inspiration, and contributions to the advancement of NATA and aviation businesses.


Welcome to the Aviation Business Journal, the official publication of the National Air Transportation Association (NATA).