Each year, NATA recognizes an outstanding array of individuals and organizations demonstrating superior service to the aviation community and advancing a safety-first culture in general aviation. There are 8 recipients in all, each introduced on the following pages, representing a broad and diverse spectrum of the general aviation community and the very best of NATA’s members and partners. The awards will be presented on November 10th during the NATA Aviation Business Conference at the Halcyon Hotel in Denver. Visit www.nata.aero for more information on these awards and the Aviation Business Conference. NATA William A. “Bill” Ong Memorial Award Jerry HollandFounderSheltair Those closest to the late Jerry Holland—in the office and in the heart—envision a likely scenario for his reaction to receiving NATA’s highest honor: “Okay, this is great and I appreciate it. So, what are we working on? What’s the next project?” Jerry Holland was a doer, never content to stand still and always focused on what’s next. From humble beginnings, he created Sheltair and developed the company into the nation’s largest privately-owned aviation network, operating award-winning FBOs and managing over 4.6 million square feet of aviation-related properties across the country.  For his vision, ethics, and dedication to the aviation industry, Jerry Holland will be posthumously presented NATA’s William A. “Bill” Ong Memorial Award, named in honor and memory of the association’s co-founder and first president. The Ong Award is given for extraordinary achievement and extended meritorious service to the general aviation industry. “We were excited and humbled to see this award for my father, as a role model for everyone in our company,” said Lisa Holland, Sheltair President and CEO. “It’s really nice to see him get so much recognition post-life. While he had a major presence in the industry, you could say he was always a quiet person.